We audited your online presence, scored it across five categories, and built you a new website concept before this conversation. Scan the QR code below to see it on your phone. No commitment required.
Your Current Score
32
/ 100
Far below what a 5.0-star company with your reputation should score
Local SEO (Google Search)
25%
Trust Signal Visibility
40%
Score is our professional assessment, not a tool-generated metric.
Your score over time with The Refiners Co
AI Search is an emerging category. No site scores 100% today; 85-88% reflects the realistic ceiling with full optimization. Projections based on site structure, SEO signals, and consistent monthly work.
Best Reviews in Big Lake, Invisible in the Pack
You have a 5.0 rating with 35 Google reviews, all five-star. That is 3.5 times more reviews than any company Google currently shows in the map pack for "concrete contractor Big Lake MN." And you are not in that pack. The businesses Google shows instead have 3, 10, and 3 reviews. Your reputation is winning; your website and listings are losing.
Your Website Works Against You
Your services are listed as $0.00 store products with "Add to cart" buttons, the store page is titled "Store 2," and the Appointments link in your menu goes to a dead page on every page of the site. Google reads 17 nearly empty product pages and a broken link. A homeowner reads a site that does not match the quality of your work.
Google Sees Three Different Addresses
Your business is listed in Big Lake on Google, in Princeton on the BBB, and in Andover on several directories, with three separate Nextdoor pages. Yelp has you filed as a general contractor instead of a concrete contractor. Inconsistent listings make Google trust every listing less. Your Google profile also shows a street address publicly that you may prefer hidden.
AI Search: Nothing for AI to Find
ChatGPT, Perplexity, and Google AI Overviews now answer "best concrete contractor near Big Lake" directly. They pull from structured data and FAQ content. Your site's structured data is empty (no address, no phone, no hours in it), your platform's settings block AI tools from reading the site at all, and a duplicate copy of your site on a squarespace.com address is competing with your real domain in Google.
Your 5.0 Stars, Front and Center
Your rating and review count are the first thing a visitor sees, and five real Google reviews appear word for word, including the customer whose patio from 2001 still has no cracks. A homeowner who reads those reviews before anything else is already halfway to calling.
Big Lake All Over It
City-targeted headline, a service area section naming Big Lake, Becker, Monticello, Elk River, Zimmerman, and more, plus complete structured data with your real hours, phone, and location so Google finally knows exactly who you are and where you work.
Services That Read Like Services
Six full service sections (driveways, stamped patios, pool decks, steps, floors, decorative) and all eight of your stamp patterns, built entirely from your own job photos. No cart, no $0.00 prices, no dead links.
Built to Get Found, and to Save Your Drive Time
Structured data AI tools can read, both phone numbers tap-to-call, and a photo estimate form: prospects send pictures, rough measurements, city, and timing, so you qualify the job from your phone before anyone drives anywhere.
Average Driveway Job
$5,100 to $7,700
Published Minnesota estimate for a standard 2-car concrete driveway. Stamped work runs higher.
Just 1 Extra Job / Month
Paid For
One additional driveway or patio per month from better search visibility covers the monthly investment several times over.
Your Investment
$399 setup + $799/mo
3-month start, then month-to-month. Cancel after with 30 days notice, no penalty. Site, SEO, review system, and ongoing updates included.
![QR code to preview CBC Custom Concrete's new website concept]()
Scan with your phone
Your new website is live.
See it right now.
We built this before our conversation, from your own photos and your own reviews. No commitment required. Scan with your phone or type the address below.
- Full homepage, fully designed
- 5.0 stars in the hero
- Six real service sections
- All 8 stamp patterns, your photos
- Five real reviews, word for word
- Service area map and city list
- Photo estimate form: qualify leads without the drive
- Built for Google and AI search
What our work covers across all five categories, and what it takes to go further
Website Design & UX
With Refiners Co: 90%
To reach 100%:
- Individual page per service (driveways, patios, pool decks, floors)
- Project gallery organized by job type
- Short phone-video intro from Charlie on the About section
Local SEO / Google Search
With Refiners Co: 85%
To reach 100%:
- City pages for Becker, Monticello, Elk River, Zimmerman
- Citation cleanup: one address everywhere
- Yelp category corrected to concrete contractor
- Monthly project posts targeting local searches
Trust Signal Visibility
With Refiners Co: 90%
To reach 100%:
- Responses on all 35 Google reviews (currently zero replies)
- License and insurance stated on the site
- Before/after photo pairs per project type
AI Search Visibility
With Refiners Co: 85%
To maximize (ceiling ~88%):
- Unblock AI tools from reading the site
- Retire the duplicate squarespace.com copy of the site
- FAQ and cost-guide content AI systems can cite
- llms.txt kept current as services change
Lead Conversion
With Refiners Co: 80%
To reach 100%:
- Missed-call text-back (crews cannot answer mid-pour)
- Seasonal booking prompts (spring rush, fall freeze deadline)
- Google Local Services Ads with a Google Screened badge
Additional services we can add to your package
| Service |
What it includes |
Why it matters for you |
Price |
| Citation Cleanup |
Every directory listing found, corrected, and aligned to one name, one address, one phone. BBB, Yelp, Nextdoor, Networx, and 40+ directories. |
You are listed in three different cities right now. Consistent listings are one of Google's core local ranking signals, and this is the fastest fix on this page. |
$299 one-time |
| GBP Management |
Weekly Google Business Profile posts with your job photos, review responses, Q&A answered, services list maintained |
Your GBP is the first thing homeowners see. An active profile with fresh job photos ranks higher and converts more clicks into calls. |
$199/mo |
| City Pages |
Four dedicated pages: concrete contractor in Becker, Monticello, Elk River, and Zimmerman, each optimized for its own searches |
Your strongest regional competitor ranks in these towns with exactly this playbook. Each city page is a new door into your site. |
$499 one-time |
| SEO Content |
2 posts per month: project recaps and cost guides targeting local search terms, keyword tracking included |
Cost questions ("what does a concrete driveway cost in Minnesota") are exactly what Google's AI answers now. Whoever writes the answer gets the customer. |
$299/mo |
| Google Local Services Ads |
LSA account setup, verification, and monthly management. You pay per lead, not per click. |
LSAs appear above all regular results with a "Google Screened" badge. Contractors are among the strongest LSA categories. |
$199/mo + ad spend |
Monthly add-ons follow the same terms as your plan: 3-month minimum, then month-to-month with 30 days notice.
Questions you will probably ask us (and honest answers)
Most of our work comes from referrals. Why do we need this?
One of your own reviewers wrote that most of her neighborhood has hired you. Referrals tell people who already know you. Google tells the people who don't. A referral sends one homeowner; showing up in the Big Lake map pack puts you in front of every homeowner searching this spring.
How long does SEO take to work?
Google ranking improvements take 90 to 180 days for local search terms. Listing and Google Business Profile fixes show faster, sometimes 30 to 60 days. We track movement monthly and show you the data in plain English.
Concrete season is almost over. Why start now?
Because of that 90-to-180-day window. Search demand for concrete work in Minnesota is 4 to 20 times higher in April through July than in winter. Work that starts this fall is ranked and ready when the April rush hits. Wait until spring and you spend the season climbing instead of collecting.
What happens to our current site?
Your domain stays yours and moves to the new site. The store pages, $0.00 prices, and dead Appointments link go away. The duplicate squarespace.com copy of your site gets retired properly so Google stops splitting your credit between two addresses.
We already have great reviews. What more is there to do?
Keep them coming and start answering them. All 35 of your reviews currently have zero owner responses. Responding is a ranking signal and shows the next homeowner you're paying attention. Our review system keeps the asks going out and drafts the responses for you.
What happens if I want to cancel?
We ask for a 3-month start, because that is how long real SEO movement takes. After that, 30 days written notice, no penalty, no hard feelings. You keep the website and the domain stays yours. Our only retention strategy is doing work you are happy to keep paying for.